Every company has a story but not every brand has a story worthy social media strategy. Our signature service, #OwnYourSocialStory is a 3-week deep dive into your brand’s story to produce a robust social media strategy based on your industry and objectives to stand out from competitors and connect with your community.
We start by getting to know your company through our Brand Narrative process to better understand your goals before our team gets to work. After lots of caffeinated induced creativity, we will deliver:
- A customized social media strategy including your social media mission statement, recommended platform enhancements, content strategy, advertising target demographics outlined, and recommended next steps.
- A week’s worth of social media posts presented in a content calendar you can repurpose each month.
- Templates for social media images.
- Access to our private Facebook group.
- A wrap-up call to present your new strategy with a Q&A session.
- Who you serve
- Where your customers spend most of their time on social
- What you can to do to engage with your target demographic
By owning your story on social, you will have a more meaningful dialogue with your community at the right place and time to build relationships, gain live feedback, and drive sales.
Once we’ve gathered the right insights from your customers, your team and your competition, we set out to establish a strategic position that is authentic, relevant and differentiated in the market. Mind you, this is no academic exercise, we get to the point and encapsulate your brand position in a brief, digestible form that will actually get read a second time. That positioning strategy is the foundation for everything from what voice the brand should take to the channels and frequency of our messaging.
This is where the rubber meets the road and great brands come to life. Crafting the right stories and making the right promises are only part of the equation. What’s critical is living up to those promises through each and every customer interaction. In our Activation phase, we launch the materials needed to properly tell your story, stand out from the crowd and engage your audience. From web design to sales materials to integrated campaign launch, we’ve got you covered.
Crafting a great brand story is one thing, driving repeatable revenue is another. During our Lead Generation and Nurturing phase, we execute upon our well-informed strategies to ensure the proper mix of media and frequency to drive more leads and convert more customers. Relentlessly measuring and optimizing every aspect of our campaigns ensure that every dollar invested in marketing is yielding a positive return.
Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing, We activate global influencer marketing campaigns on YouTube, Instagram, Snapchat, Musical.ly, Weibo, WeChat and more.
We always ask our clients three key questions - What are you trying to achieve? Who are you trying to target? And, what are your campaign objectives?
We reverse engineer from the agreed outcome to make informed decisions about which influencers, creatives and platforms to best capture the target audience’s attention, to develop long-lasting engagement and business impact.
Influencer marketing occupies the intersection of technology and humanity – we combine data insights with the demographic relevance of influencers, bespoke content and platform selection, to achieve guaranteed results for all of our clients.
Whether you're looking to build your brand, generate awareness, connect to new audiences, drive traffic, seed content, generate downloads, hit sales targets - we know how to place your brand at the heart of your target audience to provoke the desired reaction.
We have unrivalled access to a global network hundreds of thousands of influencers, across thousands of passion points, on all social media channels, in every corner of the globe. From global celebrities, right down to micro-influencers who specialise in niche industries, you name it, we’ve got it.
Our agency has been built on having unmatchable relationships and connections, enabling us to removing all unnecessary headaches, providing a seamless and streamlined approach for our clients.
ONLINE COMMUNITY MANAGEMENT
What Goes into Managing Your Online Reputation
- Conducting a brand reputation audit so we understand its current standing and can get an idea of what it will take to improve the reputation
- Crafting a strategy involving the creation of brand assets meant to engage the target audience positively
- Creating high-quality content to assist the brand in establishing credibility and thought leadership
- Using case studies, client success stories, and other forms of social proof to highlight a brand
- Establishing baseline factual information to counteract the negative propaganda
- Social listening to determine what’s being said about the brand
Once your reputation has been restored, we can continually manage it to keep it good standing, should you choose.
Why It is Important for Both Online and Offline Businesses?
The blessing (and curse) of the Internet is the open forum that allows people to say whatever they want, whenever they want, without fear of repercussion. There is no control over what anyone said in the past, or what they may say in the future.
Online Community Management is vital for businesses – both online and brick-and-mortar. Nothing that’s said on the internet ever truly goes away, but online reputation management involves addressing the negative comments with positive press to counteract it.
That positive press must be well-optimized to have a chance at ranking. The idea is that by situating all positive content in the top 10 results – all the results on the first page of the Google search results – you can get rid of the harmful negativity. This works on the basis that causal searchers will not go beyond page one of the results. A 2013 study revealed approximately 92% of all traffic from an average search goes to results on the first page, and once moving to page two, the traffic drops by 95%.