While many activities can be continually utilized to improve your search coverage, much of the approach we take toward Organic Search is setup based. Addressing technical considerations for web properties, and aligning your site content to search preferences are the key targets for setup efforts.
Once your website is properly aligned with technical and optimization standards, the ongoing efforts focus on growing the voice and authority of your business. Ensuring your business is viewed and recognized as a leader in your industry vertical.
An often underserved area of Organic Search is the landing page conversion practices. Forget that bounce rate can impact your actual rankings, just think about conversion – if 1,000 people come from Organic searches and you convert 3%, what if you improve that to 5%? Without increasing traffic, you’re already leveraging Organic in a way that increases it’s value.
Keep the SEO value your website has fought so hard to earn – when launching updates and changes to a web property you need expert direction to retain, and even grow your earned Organic SEO.
Our expertise for testing, optimization and refinement are made that much more impactful through our SEO technology partners:
- Bright Local
- White Spark
- Google Optimize
- Screaming Frog
- Google Adwords
- Google Webmaster Tools
- Bing Webmaster Tools
We all know that “Content Is King”. Therefore a proper content strategy is very important.
Content strategy is the most important area, and most common content support we offer – helping to define targets, uncovering areas of opportunity, and developing strategies for ongoing distribution and growth.Finding the Opportunity
Having an outline and flow to your content resources is the clearest way to keep a visitor progressing through your site. Whether developing evergreen web content or downloadable PDF’s, writing is the component that brings your material to life.Crafting the Message
Dependent on many factors from the outlined strategy, the form creation process tackles the the content’s template and the form it will take. From PDF’s, to Infographics, to video series – the form is your vehicle to deliver the content in the right way to the right person.Bringing Words to Life
The most immediate and measurable activity any business can implement to generate leads and sell products online is Paid Media. Referring to any online paid advertising, Paid Media is the go-to for creating a steady stream of new customers.
To fill your web properties with potential customers in consideration mode, we lean on a pool of endless options of ad types and media networks. The media and networks used are defined by your customers and audiences, media budgets, goals, cost-per-acquisition targets, etc.
Any business actively soliciting new customers should have some form of remarketing in place. Utilizing intuitive follow up messaging to ensure you close the loop with potential customers, turning tire kickers into conversions.
Traffic is only half the battle, getting users to take action is the true measure of success. Testing and optimization focuses on how well your messaging connects to an audience, how well a page converts, improves the targeting of your advertising, and refines all touch points through strategic testing and optimization practices.
Understanding what impact your advertising is having on customer acquisition is imperative – decisions need to understand and account for all measures of value. Defining and measuring metrics surrounding Cost-Per-Lead and Cost-Per-Acquisition will allow for greater ROI insights and budgeting functions.
Our expertise for testing, optimization and refinement are made that much more impactful through our PPC technology partners:
- Lead Pages
- SEM Rush
- Google Optimize
- Google Certified Partner
- Adwords Certified Team Members
If you’re providing a link – whether in paid or earned form – in support of marketing efforts you should be utilizing a custom landing page. Connecting the dots and building on the previous experience will ensure engagement and conversion.Improve Conversion with Landing Pages
Marketing with an outdated website makes life hard for everyone. Whether it’s bad at telling the right story, or just hard to look at, your website is a critical piece of most customer’s journeys and research into your business.Complete Website Overhauls
There are very few places in our daily work that don’t involve or require some level of development. From building and developing CMS or commerce websites, to updating tracking codes, development is a common area of emphasis to our work.Technical Development and Integrations
Simple, yet commonly missed insights are on-site events like form submissions, social media profile visits, PDF downloads, partner site exits, etc. Tracking is easy to develop and implement, but is required to have visibility into these actions as tracking technology can’t piece this together without some help.Track Your Leads and Forms
While many eCommerce systems provide some marketing insights, they commonly lack attribution insights, and can’t be used to optimize programs in the same manner as an analytics hub. Tracking and setup is a simple process and offers a wealth of added insight to optimizing and attributing your sales properly.Attribute Your Sales to Marketing
When a final conversion occurs in a separated or backend system – common in lead generation sales process – it’s valuable to assign any converted revenue back to the marketing activity that created the opportunity. Understanding where your leads are coming from is good, understanding where your revenue is coming from is best.Connect and Integrate Systems
Focused toward lead generation companies, it’s important to understand how many phone calls are being generated and where they came from. A static phone number pasted on websites and landing pages does nothing for providing data, but many technologies exist that allow for full visibility into marketing data as if it were a web form.Uncover Phone Call Insights